Quantifying the Human Experience
At Chickadee Insights, we believe great decisions start with great data.
We bring together quantitative rigor and human-centered thinking to help product, design, and marketing teams understand their users — and act on what matters most.
Whether you’re shaping a new product, measuring performance, or uncovering new market opportunities, we turn data into stories that inspire clarity and confidence.
What We Do
Quantitative UX/CX and Market Research, Done Right
We help organizations fuel growth and innovation through smarter, faster decisions guided by data and empathy.
Quantitative UX/CX Research — Measure and optimize experience at scale
Artificial Intelligence Insights — Understand how AI is reshaping customer behavior and brand interaction
Market & Audience Insights — Understand who your customers are and what drives them
Product Strategy Research — Make data-backed decisions about what to build next
ResearchOps & Enablement — Build scalable systems for continuous learning
Chapman, C. & Rodden, K., Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale, 2023, p. 25
We partner with teams who want expand their methodological expertise with statistical, data-driven insights.
UX/CX and Product teams shaping user-centered experiences
Marketing and Brand leaders seeking customer understanding
Research teams building scalable insights functions
Startups validating new ideas and markets