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Quantifying the Human Experience

At Chickadee Insights, we believe great decisions start with great data.

We bring together quantitative rigor and human-centered thinking to help product, design, and marketing teams understand their users — and act on what matters most.

Whether you’re shaping a new product, measuring performance, or uncovering new market opportunities, we turn data into stories that inspire clarity and confidence.

What We Do

Quantitative UX/CX and Market Research, Done Right

We help organizations fuel growth and innovation through smarter, faster decisions guided by data and empathy.

  • Quantitative UX/CX Research — Measure and optimize experience at scale

  • Artificial Intelligence Insights — Understand how AI is reshaping customer behavior and brand interaction

  • Market & Audience Insights — Understand who your customers are and what drives them

  • Product Strategy Research — Make data-backed decisions about what to build next

  • ResearchOps & Enablement — Build scalable systems for continuous learning

Learn more
Open book showing Chapter 3 titled 'Quantitative UX Research: Overview' with text discussing research methods.

Chapman, C. & Rodden, K., Quantitative User Experience Research: Informing Product Decisions by Understanding Users at Scale, 2023, p. 25

We partner with teams who want expand their methodological expertise with statistical, data-driven insights.

  • UX/CX and Product teams shaping user-centered experiences

  • Marketing and Brand leaders seeking customer understanding

  • Research teams building scalable insights functions

  • Startups validating new ideas and markets

Who We Work With

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