Our Services

We Turn Data into Strategic Clarity

Chickadee Insights provides custom quantitative research that answers your hardest questions: What do users actually want? What should we build next? How do we grow without guessing?

We combine statistical rigor with human insight to help product, UX, CX, and marketing teams make confident, evidence-based decisions.


  • We measure and understand user experience at scale. From early design validation to ongoing product optimization, we help you quantify what users think, feel, and do.

    Core capabilities:

    • Survey design and sampling strategy

    • Card sorting / Tree testing

    • UX metrics frameworks (SUS, NPS, CSAT, CES)

    • Longitudinal benchmarking and trend tracking

    • Usability and experience measurement at scale

    • Jobs to be Done (JTBD)

  • We are skilled at applying quantitative research methods to AI — uncovering how emerging technologies are changing the way customers connect with your brand.

    Core capabilities:

    • Adoption & acceptance research

    • Perceptions & trust quantification

    • UX metrics and tracking - establishing baselines & benchmarking

    • AI Readiness & Adoption Studies

  • See your customers or your competitors more clearly. We combine robust survey methods with smart analytics to bring market dynamics into focus.

    Core capabilities:

    • Audience segmentation and persona development

    • Concept and creative testing

    • Pricing (Van Westendorp, Gabor-Granger)

    • Attitude & Usage (A&U) studies

    • Brand and message tracking

    • Market sizing and opportunity analysis

    • Competitive analysis

  • Turn insight into direction. We help teams make evidence-based decisions about what to build, improve, and prioritize.

    Core capabilities:

    • Conjoint and MaxDiff studies for feature prioritization

    • Pricing and packaging research

    • Journey and conversion funnel analysis

    • Product–market fit and value proposition testing

    • Concept & prototype testing

  • We don’t just deliver research, we help you scale it. Whether you’re building a new research function or refining an existing one, we’ll help set up the systems, tools, and processes that make insights flow.

    Core capabilities:

    • Consultative survey design & analysis planning

    • Research repository development

    • Team coaching and capability-building

    • Fractional research leadership

We Quantify the Human Experience

Our Approach

Person working on a MacBook Air displaying analytics and charts, with a smartphone and a cup of coffee on a wooden table.

At Chickadee Insights, we believe great research is clear, actionable, and human.

Our approach is grounded in statistical rigor and guided by empathy. We design studies that fit your goals, analyze data with precision, and tell stories that drive alignment and action.

  • Survey Design

  • Sample Management

  • Advanced Statistical Analysis (e.g., clustering, driver analysis)

  • Strategy Alignment Sessions & Readouts

How We Work

Every organization is different — so we offer flexible ways to partner:

Project Engagements: Full-service research with defined scope, timeline, and deliverables.

Embedded Partnership: Fractional research support for ongoing needs. Think of us as an extension of your team.

Strategic Advisory: Guidance on research planning, team structure, tools selection, and executive storytelling.

A La Carte Support: Need just survey design? Just analysis? We can support individual phases of your research.

Why Chickadee Insights?

  • 20+ years quantifying human behavior. We’ve designed studies for Fortune 500s and fast-growing startups across tech, financial services, healthcare, and consumer products.

  • Specialized in complexity. AI research. Statistical modeling. Multi-market studies. We handle what generic research firms can’t.

  • Communication is our superpower. We translate statistical significance into business significance. Stakeholders leave aligned, not confused.

  • Low ego, high output. We’re collaborative, transparent, and easy to work with.